Looque’s production companies create and manage events
in the fashionable lifestyle arena. These include:
Fashion shows
Fashion shows are organised for big clients such
as the major fashion houses or corporate clients.
Fashion weeks and festivals
Looque is involved in the organization of core and
fringe events for the main fashion weeks in Asia.
Looque Fashion Festivals
Looque will create proprietary Looque Fashion Festivals
in major cities of Asia to celebrate fashion. These festivals
will be modelled after major international street festivals
such as the Notting Hill Festival where a carnival-like atmosphere
will be created, with a celebration of fashion centered around
music and performing arts.
Model Searches
On behalf of brand-owners, Looque leverages its expertise
in the fashion arena and its ownership of model agencies to
organise model searches and contests. These not only consist
of live events but also multimedia contests (TV, Print, Internet).
Other lifestyle and media events
Looque conceptualises other proprietary as well as
third-party events which creatively make use of fashion, models,
and media. Looque’s methodology is to inject fashionability,
through the use of models and media, into events normally
not associated with high fashion and glamour.
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