Looque Consulting works with brand and product owners to utilise “Fashion” in order to create greater brand value and/or achieve their business aims.

Looque’s process is based on the philosophy that fashion, as it is commonly understood, is a mere subset of what is Fashionable. Being Fashionable is about creating a trend-setting statement, appealing to the aesthetic in the customer, and associating the brand or a business process with glamour and chic. Clothes, shoes and fashion accessories are the most common expression of this, but the same technologies can be applied to other mainstream industries to create brand value and recognition especially in highly competitive and commoditised markets. Looque Consulting closely and systematically works with customers to:

• Understand the brand/product owner’s overall objectives and values
• Understand the brand/product owner’s objectives for a particular marketing/launch campaign
• Formulate appropriate media strategy – usage of live media (“events”), print media, broadcast media or a combination
• Search for and Usage of the appropriate models/talents to represent brand
• Making product/brand fashionable and trendy to customers

Looque Consulting works with, amongst others, the following product/brand owners:

• FMCG brands
• Venue owners e.g. Bars, Clubs, Restaurants
• Event owners
• Lifestyle brands